Simon Leung's new book "Google AdWords Made Easy" was simply brilliant. The time he takes to go into great detail with each step of the process from getting a gMail account all the way to AdWords stardom is amazing.

I only come across Simon a short time ago, and to be honest I was a little weary when I took him up on the opportunity to provide a testimonial for "Google AdWords Made Easy" because I hadn't followed him prior to taking him up. I have to say that I am happy I found him, and Simon is the REAL deal when it comes to Google AdWords.

Simon's background with AdWords comes from his employment at Google of which he was part of the original AdWords optimization team trained by Google to optimize client AdWords accounts. Who better to learn the in's and out's of AdWords than from a previous employee.

"Google AdWords Made Easy" is a great read and full of valuable, indispensable tip's, and techniques to be an AdWords professional that maintains a highly converting, low cost AdWords campaign if you follow the advice from an AdWords superstar.

From the first few pages that contain an insert from Joel Comm http://www.joelcomm.com who's known for his expert teachings in the internet marketing realm, and also a New York times best selling author, creator of "The Next Internet Millionaire" an internet reality show.

From there the book provides a detailed history of Google including screenshots from the very beginnings of Google to current, and a brief history of his employment at Google.

He also takes the time to explain a few things about the AdWords billing system, and your account credit determined by the amount of business you do with Google AdWords. Also mentioned is techniques to avoid getting into a "bidding war" for particular keywords and the fact that anyone can have a better placement paying less with the right optimization techniques which conveniently is exactly what he goes into next.

Providing higher quality, more relevant content will end up saving you money on your AdWords campaign and that should be every AdWords campaigns goal to reduce costs, and increase conversions.

Pay attention to which network you want to advertise on whether it be a Keyword or Content network campaign makes a huge difference because both use different models for billing purposes which are CPC/PPC and CPM respectively, and if you don't know the difference it can and will either make or break an advertising campaign.

He also exposes the myth that using Google AdWords to increase Page Rank is just that a myth, and it will not increase page rank at all so if that's the goal of your campaign then you're in for an expensive lesson that is easily avoidable.

If you provide quality content that helps individuals, and is the information they are looking for they are more likely to bookmark your site, or subscribe to your feed, and later turns into free traffic in the future, which will lower your overall advertising cost because the traffic will return time and time again.

If you want to be an AdWords advertiser, or if you're currently using AdWords and looking to lower advertising costs then you have to get your copy of Simon Leung's "Google AdWords Made Easy" and begin your quest for AdWords greatness.

The book has not been release yet but I will post an update when it is available. Hope you enjoyed the post, and comments are always welcome without registration so please feel free to ask questions, or leave your own review of Simon Leung or this blog.

Enjoy!

Joshua Needham
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